Evaluating User Satisfaction, Perceived Efficiency and Engagement of University Website for Faculty, Staff, and Students of Bangladeshi Universities

Abstract

This study focuses on the relationship between user satisfaction, efficiency, and engagement with university websites, as well as the impact of age differences on these factors. Using a quantitative approach, data were collected from 220 users across three age groups (18–25, 26–30, and 31–60) and analyzed through regression and ANOVA. The findings reveal that user satisfaction and efficiency significantly influence engagement, explaining 67.2% of the variance. ANOVA results show notable differences in satisfaction, efficiency, and engagement across age groups. Older users (31–60) reported higher levels of satisfaction, efficiency, and engagement compared to younger users. These findings highlight the importance of user-centered website design that caters to diverse user needs. Prioritizing efficiency, usability, and satisfaction can enhance user engagement. This study underscores the critical role of satisfaction and efficiency in driving engagement with university websites. Future research should explore factors like cultural differences and technological advancements to further improve website design strategies.