Exploring Online Shopping Safety Perceptions In Developing Nations: A Literature Review
Keywords:
Online shopping safety, e-commerce risk, consumer trust, digital infrastructure, online purchase intention, shopping behavior, PRISMA systematic review, developing nations, online transaction securityAbstract
The research paper explores the Online shopping safety as it becomes a part and parcel in individual’s daily life with the rapid development of e- commerce. From buying convenience to logistics support, from product quality to customers service, these factors shape the customer satisfaction and loyalty towards online shopping. This study aims to explore the online shopping safety during 2020-2024 and also analyze the research gap through the systematic literature review. The research finding also suggest the future research according to the study. In this study, a systematic literature review was employed involving the search for the key word “online shopping safety” “online purchase intention” “online shopping risk” and “e-commerce experience” within the titles, abstracts and keyword of publication in the database. This systematic review contributes to the arena by offering in depth insight to the businessman and government stakeholder so that they can apply effective strategy for the online shopping safety and it will maximize the relationship between the ultimate consumer and businessman.